June 18, 2020

Get Skin Ready For Work!

Celebrate phase 2 of Singapore’s reopening looking your best~ #1 No more tired eyes! We’re definitely guilty of binge-watching dramas during the circuit breaker period, but
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June 5, 2020

Father’s Day Gift-spiration

We’ve got you covered with these 5 simple gift ideas for your awesome dad! Father’s Day is just round the corner (if you’re still clueless, it’s
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May 22, 2020

Self-Care Rituals To Adopt When You #WFH

Feeling cooped up at home can be mentally exhausting. Pamper yourself with these self-care tips while staying home. With most of us telecommuting during this period,
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May 8, 2020

Your Guide To Mother’s Day Gifting, Even When You’re Apart

Staying home doesn’t mean we can’t pamper Mom with gifts too! For the first time for many of us, this is probably the first Mother’s Day
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387 views
March 26, 2020

Let Your Eyes Shine Bright

A step-by-step guide on how to use our 3 times sell-out OptimaLift A+ Intelligent Eye Revitaliser You Asked, We Listened! Presenting to you the ultimate guide
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August 30, 2019

Skincare Tips from 5 Famous Beautiful Women

Only the best for the best. Not sure about you, but the first thing we notice about celebrities is their skin. (we may or may not
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April 12, 2019

Is Beauty Sleep a Myth?

They say sleep is for the weak, but that’s far from the truth! Sleep is one of the most important things your body requires to recuperate, regenerate and recover. And that applies not just to your body’s internal organs, but your skin as well!
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March 29, 2019

Say buh-bye to tired eyes

A poll from New Beauty asked readers, “On which area of your face did you first notice signs of aging?” and 58% of the respondents said they noticed first signs of ageing around the eyes. As we age, our skin loses its ability to regenerate and bounce back. This results in dark circles, eye bags and fine lines that become more prominent regardless of how much beauty sleep you’ve had.
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February 22, 2019

BEAUTY TIPS FROM BIRTHDAY GIRL JESSECA LIU TO LOOK 30 WHEN YOU’RE 40

How does Singapore actress Jesseca Liu maintain her youthful looks? She keeps her beauty routine simple and she doesn't neglect her eye area. Read on to find out more
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