HARMONISING THE ART OF BEAUTY
WITH CUTTING EDGE
SCIENCE AND INNOVATION

A LOVE STORY FOR
BEAUTY THAT WENT GLOBAL”

1980

Enchanted by the glamour of the European High Fashion and Beauty Houses that were taking place near asia in the 60s and 70s, a love story was ignited that would take Maggie around the globe in search for the best technologies and techniques that would transform the beauty industry.

In 1980, Estetica was born.

1980 YEAR OF EXTABLISHMENT AND ONE OF THE HERITAGE BRANDS FROM SINGAPORE
CONVERSION RATES FOR NEW CUSTOMERS TALKING PACKAGES OF MORE THAN 50%
11430 CUSTOMERS SERVED SINCE 2015
MORE THAN 30 BEAUTY & SPA AWARDS WON SINCE 2012
1 ONLY RETAILER IN SINGAPORE TO HAVE AN ACTIVE RESEARCH COLLABORATION WITH A”STAR
MORE THAN 10000 FANS ON SOCIAL MEDIA
AVERAGING MORE THAN 40000 LIKES PER CAMPAIGN
for
ONE
purpose

ALL WE DO IS FOR A SINGLE PURPOSE...
THAT EACH ESTETICA CUSTOMER KNOWS THAT
THEY ARE IN THE VERY BEST HANDS”

OUR PROMISE

Since its inception, Estetica’s founding principle is to benchmark every product and treatment by the science behind it. This has resulted in Nobel Prize winning collaborations with world renownedscientists, brands and research institutes. Estetica has been regularly featured in local and global media as a pioneer in research of beauty cosmetics technology and innovations and remains the only beauty retailer in Singapore with a joint lab with global leading A*STAR research institutes

THE HISTORY OF

ESTETICA

1980

Maggie opens her 1st beauty salon of 500 sq ft in Tampines

1993

Secures exclusive retailer and distribution rights for Ericson Laboratories (France), a leading cosmeceutical company started by Professor Ericson, an acclaimed scientist specialising in cellular therapy

2010

ESTETICA announces investments into anti-ageing technologies and skincare R&D in collaborative partnership with Agency of Science, Technology and Research (A*STAR)

2012

Estetica’s in-house brand of skincare products is rebranded as est.Lab, with 5 comprehensive and revamped skincare ranges and 1 eye-care range. Awarded Singapore Brands Award

2014

Launches ESTETICA’s global e-shop (www.esteticabeauty.com/eshop) retailing est.Lab products around the world. Unveils international celebrity, model, actress and director, Jesseca Liu, as ESTETICA’s brand ambassador

1970s

Maggie starts her beauty career as a therapist and consultant at Plaza Parkroyal

1987-1995

Opens 2nd salon in Tampines in 1987 with further expansion within the Singapore heartlands, including Hougang, Toa Payoh, Yishun, Choa Chu Kang and Bedok

2004-2009

Relocation of ESTETICA salons into the city and suburban malls

2011

Awarded Top 100 Singapore Excellence Award

2013

Appointed a Member of the Hospitality & Tourism Academic Advisory Committee to oversee the crafting of curriculum and mentorship of students in Singapore’s skills-based institute, ITE.

2015

Signs Memorandum of Understanding with IMRE, A*STAR to develop a new Joint Laboratory by 2017. ESTETICA and est.Lab win multiple media awards to become the most awarded beauty brand in Singapore. Celebrates ESTETICA’s 35th Anniversary with “Beautiful Inside” charity drive in aid of the Autism Resource Centre, Singapore

THE HISTORY OF

ESTETICA

1970s

Maggie starts her beauty career as a therapist and consultant at Plaza Parkroyal

1980

Maggie opens her 1st beauty salon of 500 sq ft in Tampines

1987-1995

Opens 2nd salon in Tampines in 1987 with further expansion within the Singapore heartlands, including Hougang, Toa Payoh, Yishun, Choa Chu Kang and Bedok

1993

Secures exclusive retailer and distribution rights for Ericson Laboratories (France), a leading cosmeceutical company started by Professor Ericson, an acclaimed scientist specialising in cellular therapy

2004-2009

Relocation of ESTETICA salons into the city and suburban malls

2010

ESTETICA announces investments into anti-ageing technologies and skincare R&D in collaborative partnership with Agency of Science, Technology and Research (A*STAR)

2011

Awarded Top 100 Singapore Excellence Award

2012

Estetica’s in-house brand of skincare products is rebranded as est.Lab, with 5 comprehensive and revamped skincare ranges and 1 eye-care range. Awarded Singapore Brands Award

2013

Appointed a Member of the Hospitality & Tourism Academic Advisory Committee to oversee the crafting of curriculum and mentorship of students in Singapore’s skills-based institute, ITE.

2014

Launches ESTETICA’s global e-shop (www.esteticabeauty.com/eshop) retailing est.Lab products around the world. Unveils international celebrity, model, actress and director, Jesseca Liu, as ESTETICA’s brand ambassador

2015

Signs Memorandum of Understanding with IMRE, A*STAR to develop a new Joint Laboratory by 2017. ESTETICA and est.Lab win multiple media awards to become the most awarded beauty brand in Singapore. Celebrates ESTETICA’s 35th Anniversary with “Beautiful Inside” charity drive in aid of the Autism Resource Centre, Singapore

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